HELVETICA

This documentary will permanently change the way you see the world. It had the same effect on me like when I first came in contact with street art where I would constantly try to spot little artworks on various city streets. Now it's all about trying to spot Helvetica in my immediate surroundings. It seriously is everywhere. The documentary gives a very interesting insight on how typefaces are associated with various things that there is almost a subconscious effect that we have when confronted with words that use Helvetica. It's also highly entertaining to see how passionate all these designers get when talking about typefaces.